Gilt Groupe has made a name for itself, particularly in the United States, for operating a successful flash sales site that offers its members products and experiences at heavily discounted prices for a limited period of time.

Now, the company is turning to traditional e-commerce for its next trick.

Gilt this morning announced that it will be debuting a full-price men’s business as a dedicated website in Summer 2011 (to coincide with Pre-Fall 2011 collections).

The company says the new site, the name of which hasn’t been disclosed yet, will offer a selection of men’s apparel, accessories, athletic gear, gadgets, and more. Aside from a “state-of-the-art shopping experience”, the site promises to throw editorial content into the mix.

John Auerbach, currently General Manager of Gilt Groupe’s $100 million+ Gilt MAN business, will be President of the new site. Brooke Cundiff, formerly Director of Men’s Brand management at Gilt rival Rue La La and Associate Divisional Merchandise Manager of Saks Fifth Avenue, will become Divisional Merchandising Manager of the new business.

Brian Kalma, formerly head of user experience at Gilt and prior to that head of user experience and web strategy at Zappos, will be in charge of user experience for the new site.

Gilt Groupe says the mixture of brands on the full-price site will be similar to the curated assortment currently available on Gilt MAN, and items will live on the site according to seasonality in contrast to its current flash sales model.

Kevin Ryan, founder and CEO of Gilt Groupe in a statement says the company has already signed up 400,000 male customers and 350 brand partners to date.

Online fashion retail stores seem to be having quite an upswing of late, with Google launching Boutiques.com and eBay running a one-stop-shop for all things fashion.

Flash Sales Site Gilt Groupe To Open Traditional Online Retail Store For Men

Open source software giant Red Hat has acquired cloud application deployment and management platform Makara.

Makara, which was rumored to be in talks with Red Hat a few months ago, allows organizations to provision, deploy, manage, monitor and scale their Java and PHP applications on both public and private clouds, such as Amazon EC2 and VMWare-based clouds. Makara offers both on-demand and on-premise deployments.

Red Hat, who is best known for enterprise operating system Red Hat Enterprise Linux, plans to integrate the JBoss Enterprise Middleware infrastructure with Makara’s Cloud Application Platform to offer organizations a comprehensive platform-as-a-service.

Red Hat bought open source company JBoss for $350 million in 2006 and has created a Platform As A Service based off of the technology to allow cloud service providers, ISVs and Software-as-a-Service (SaaS) to take existing assets and develop new applications and deploy them to a wide range of public and private clouds.

Red Hat Acquires Cloud Application Platform-As-A-Service Makara