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Posts Tagged ‘follow-mashable’

Google Testing New Location-Based Marketing Platform in Portland

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Google is rolling out a new advertising and marketing platform for local businesses, and this time, it’s all starting in Portland.

You may recall that earlier this month, Google launched a social, Yelp-like service for consumers. Dubbed Hotpot, the service was based on data from Google Places, but it brought an entirely new, user-friendly interface and recommendation engine.

At the time, we noted that Google had beat Facebook to the punch in launching location-based recommendations; we wondered which company would be most aggressive on places-based marketing.

While Google has already dipped its toes into location ads within Google Maps and Search (and with special programs like Boost, its Hotpot marketing scheme is something entirely new.

/> Here’s the original Hotpot interface.

Just like Yelp does, Google will be sending businesses window decals and kits. According to Bernardo Hernandez, Google’s director of emerging marketing, “These kits are a multi-flavored sampler of marketing materials that can help businesses get even more exposure, get them rated and reviewed online and get more customers through their door.” The samplers will include basic cards and stickers as well as “high-tech, Google-ized goodies.”

Portland business owners can request a kit if they’ve linked their business to a Places page.

The most important part of the kit, according to Google, is the “Recommended on Google” window sticker pictured above. The sticker has Near Field Communications (NFC) technology built in, so many smartphone users will be able to touch their phones to the sticker and instantly receive more information about the business.

“Suddenly stickers are cool again!” writes Hernandez.

While we’re of the opinion that stickers are and will be perennially cool, we do think the NFC tech twist is a neat trick. In addition to the stickers, Google is also testing out some community events and competitions around Hotpot.

We look forward to seeing the results of Hotpot marketing — and eventually, we’d like to see numbers on Hotpot, itself. Do you and your friends and neighbors use Hotpot yet?

More About: Google, hotpot, location, MARKETING

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  • Google Testing New Location-Based Marketing Platform in Portland

    Twitter Celebrates 100 Million New Accounts in 2010 [INFOGRAPHIC]

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    Twitter has seen a phenomenal amount of growth over the past year. In fact, the company claims more than 100 million new accounts were opened in 2010.

    To celebrate, the startup has created an infographic showing off some of the most notable new accounts from this year.

    It’s quite a motley crew; celebs such as Billy Idol, Tiger Woods, Sylvester Stalone and Cher rub digital elbows with world leaders, including the Dalai Lama, Donald Rumsfeld and Queen Noor of Jordan.

    The resulting infographic is a small slice of Twitter’s class of 2010, but it represents the growing diversity and popularity of the still-young platform.

    Around the end of 2009 and the beginning of 2010, many folks were discouraged by the apparent flatline in Twitter’s growth stats. But even as Twitter.com saw less meteoric traffic growth, the number of tweets sent each month was still on the rise.

    What quickly realized is that Twitter, by releasing a slew of official mobile apps, affected significant growth in mobile traffic andsignups. In fact, this past September, Twitter co-founder Ev Williams said that since the mobile rollout began four months earlier, the company had seen a 62% spike in mobile usage of the service. At that time, he also said around 16% of all new accounts were created from a mobile device.

    Who were your favorite new Twitter account holders from the past year? In the comments, tell us how you have seen Twitter’s membership grow or change in 2010.

    Click to see full infographic.

    More About: 2010, growth, twitter, yearinreview

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  • Twitter Celebrates 100 Million New Accounts in 2010 [INFOGRAPHIC]