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 Slide: of 6  Welcome
Welcome to Untitled Project where your hopes and dreams are turned into an online reality.
Untitled Project is now serving all areas of South West Florida from Port Charlotte and Bradenton to Fort Myers and all the way down to Naples. With over 35 years combined experience, we are the only choice for people in the SWFLA area who are serious about getting their company online and in front of potential clients. 
Posts Tagged ‘opinion’Google Testing New Location-Based Marketing Platform in Portland
    
You may recall that earlier this month, Google launched a social, Yelp-like service for consumers. Dubbed Hotpot, the service was based on data from Google Places, but it brought an entirely new, user-friendly interface and recommendation engine. At the time, we noted that Google had beat Facebook to the punch in launching location-based recommendations; we wondered which company would be most aggressive on places-based marketing. While Google has already dipped its toes into location ads within Google Maps and Search (and with special programs like Boost, its Hotpot marketing scheme is something entirely new.
Just like Yelp does, Google will be sending businesses window decals and kits. According to Bernardo Hernandez, Google’s director of emerging marketing, “These kits are a multi-flavored sampler of marketing materials that can help businesses get even more exposure, get them rated and reviewed online and get more customers through their door.” The samplers will include basic cards and stickers as well as “high-tech, Google-ized goodies.” Portland business owners can request a kit if they’ve linked their business to a Places page. The most important part of the kit, according to Google, is the “Recommended on Google” window sticker pictured above. The sticker has Near Field Communications (NFC) technology built in, so many smartphone users will be able to touch their phones to the sticker and instantly receive more information about the business. “Suddenly stickers are cool again!” writes Hernandez. While we’re of the opinion that stickers are and will be perennially cool, we do think the NFC tech twist is a neat trick. In addition to the stickers, Google is also testing out some community events and competitions around Hotpot. We look forward to seeing the results of Hotpot marketing — and eventually, we’d like to see numbers on Hotpot, itself. Do you and your friends and neighbors use Hotpot yet? More About: Google, hotpot, location, MARKETING
Google Instant: Love It or Hate It? [POLL]
    
We were present at Google’s unveiling of this new approach to search, which Google reps have dubbed “one part art, one part science.” The feature itself, from the user experience side of things, is one part text prediction, one part instant search results. Some of us have been pretty impressed with the new technology. “With one keystroke, “w,” you’ll instantly get your weather forecast,” wrote our own Ben Parr this morning. “Wow.” On his personal blog, Google search god Matt Cutts explains why these UI changes help make Google search faster.
Nevertheless, some among us have been less enthusiastic about the alphabet according to Google. Let’s face it: Sometimes, you know what you want to search for, and all the extra information can be a bit distracting, especially for the more ADD-prone technophiles out there. So, what’s your opinion of Google Instant so far? The poll will close Friday, September 10, at 10 p.m. PDT. Be sure to cast your vote by then, and let us know how you really feel in the comments, as well. More About: Google, Google Instant, matt cutts, poll, Search
Why Choose Us?
Choosing Untitled Project to design and manage your website is the best way to help your company realize
the potential of online commerce. Weather you own a local lawn care company or a national electronics chain, everyone
needs to be online.
When you hire Untitled Project you hire peace of mind  Over 35 years combined experience Proven track record in both design & SEO We won't stop until you're 100% satisfied
 Testimonial
The guys at Untitled Project did an outstanding job on JWP, I had a site before they were hired and they changed over all my content and pictures to the new site for me. My traffic also went way up and at the peak of the
housing bubble I was getting between 2 and 5 leads per week which for a little cabinet company like me is a lot.
Joseph Portner, CEO of JWP Inc.
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