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 Slide: of 6  Welcome
Welcome to Untitled Project where your hopes and dreams are turned into an online reality.
Untitled Project is now serving all areas of South West Florida from Port Charlotte and Bradenton to Fort Myers and all the way down to Naples. With over 35 years combined experience, we are the only choice for people in the SWFLA area who are serious about getting their company online and in front of potential clients. 
Posts Tagged ‘study’Kindle and iPad Books Take Longer to Read than Print [STUDY]
    
The study found that reading speeds declined by 6.2% on the iPad and 10.7% on the Kindle compared to print. However, Nielsen conceded that the differences in reading speed between the two devices were not “statistically significant because of the data’s fairly high variability” — in other words, the study did not prove that the iPad allowed for faster reading than the Kindle. A total of 24 participants (10 is about average for a usability survey) were given short stories by Ernest Hemingway to read in print and on iPads, Kindles and desktop PCs. Hemingway was chosen because his work utilizes simple language and is “pleasant and engaging to read.” The narratives took an average of 17 minutes and 20 seconds from start to finish — enough time to get readers fully “immersed” in the stories, Nielsen explained. After reading, participants filled out a brief comprehension questionnaire to make sure no one had skimmed through a story. Users rated their satisfaction with each device; the iPad, Kindle and printed book scored 5.8, 5.7 and 5.6, on a scale of 7, respectively, while the PC received an average score of 3.6 — due, in part, because reading on a PC reminded readers of work. Participants also complained about the weight of the iPad and the Kindle’s weak contrast. As Nielsen notes, the satisfaction ratings on the survey are promising for the future of e-readers and tablet devices. However, I can see universities and businesses taking less kindly to e-readers if further studies prove that they handicap reading speed. What do you think of the results? Do you prefer to read on an e-reader, tablet or in print — and why? [img credit: Jayel Aheram] More About: e-books, e-readers, ipad, Kindle, reading, trending
Why Your Grandpa Is On Facebook [STATS]
But why? And how did they hear about social media in the first place? They can’t all be simply stalking their younger relatives, can they? A new study from the AARP — that’s the American Association of Retired Persons — shows that baby boomers in the 50-years-old-or-better age bracket are cool with the Internet, down with Facebook, hip to the iPad and not just using the web to spy on their kids and grandkids. The AARP spent some time last month interviewing 1,360 adults over the phone. They found that more than a quarter (27%) of Americans age 50 and older use social networks. Facebook is the most popular — in fact, 23% of all survey respondents said they preferred it to sites such as MySpace, LinkedIn and Twitter. Another study earlier this year from eMarketer showed that boomers and seniors were flocking to Facebook, again showing a strong preference for this site over Twitter and MySpace — all this in spite of the fact that another survey showed older Americans reported hearing an awful lot of bad news and media coverage about Facebook. When it comes to general web surfing, 49% of respondents between the ages of 50 and 64 and 40% of all adults age 50 and older, said they consider themselves extremely or very comfortable using the Internet. In other words, we’re very close to seeing the majority of senior citizens embracing the web as a content medium and communication tool. As for discovery of social services, however, it seems the young folks are to blame for spreading word of Facebook to more venerable generations. Around 47% of AARP’s respondents had heard of social networking from a family member other than their spouse, and of those, 70% were tipped off by a child or grandchild. The overwhelming majority of these boomers are using the social web — at least to some degree — to keep in touch with family members. Almost three quarters of AARP’s survey group said they’re connected online to relatives other than children and grandchildren, 62% are connected to their children, and 36% are connected to grandchildren, as well. And don’t forget, many of these older Americans probably have the loot to spend on high-tech gadgets, if they so choose. Of the 1,360 respondents, 83% knew about the iPad, and 11-14% said they planned to purchase one. Two percent said they’d already bought an iPad. If you’re in the age-50-and-older crowd, do you use the social web, and why? Is keeping in touch with family an important part of your online routine? [img credit: prupert] For more social media coverage, follow Mashable Social Media on Twitter or become a fan on FacebookTags: AARP, baby boomers, facebook, older, retired, social media, social network, stats, study, survey
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 Testimonial
The guys at Untitled Project did an outstanding job on JWP, I had a site before they were hired and they changed over all my content and pictures to the new site for me. My traffic also went way up and at the peak of the
housing bubble I was getting between 2 and 5 leads per week which for a little cabinet company like me is a lot.
Joseph Portner, CEO of JWP Inc.
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“Old people” on Facebook: They couldn’t beat it, so they joined it.